From December 19, 2025, to February 22, 2026, Autoworld Brussels will host “Mercedes, The Story of the Star”, an exceptional retrospective tracing 140 years of Mercedes-Benz innovation and elegance.
The exhibition will bring together more than 50 historic models, illustrating the evolution of the brand from the earliest Mercedes-Benz vehicles such as the 1886 Benz Velo tricycle to modern hypercars like the AMG ONE. This rare immersive journey highlights the creativity, boldness, and heritage of Mercedes-Benz.
We are particularly proud to contribute to this event alongside Mercedes-Benz Belux, the Mercedes-Benz Museum in Stuttgart, the Loh Museum, and private collectors. For SAGA Classic, this partnership aligns perfectly with our mission : to preserve, transmit, and celebrate Mercedes-Benz heritage.
The year 2026, marking the 140th anniversary of the brand, will be a symbolic milestone for all enthusiasts. Autoworld opens the celebration with a unique exhibition that we are delighted to support.
Join us in Brussels to discover “Mercedes, The Story of the Star” and immerse yourself in the legend of Mercedes-Benz—a tribute to the star and to all those who have kept its story alive since 1886.